- Robin Wright - '118, 188' 'the future's bright the future's orange'
- Wiliam Hesketh Lever (1851) auspicious year - founder of the lever bros - first to package sunlight soap - adding value to the product
- Newspapers - advertising boom, abolishment of tax's
- Posters - golden age of the poster, colour printing breakthrough
- colourful innovative advertising was crucial to Levers success
- Sunlight Soap was amongst the first to go internationally advertised
- made promotions interactive
- collecting wrappers to send off for prizes
- boat rides with banquets and people demonstrating how good the soap is - social promotions
- advocated truth - use it interestingly, the truth can be disarming
- used the truth wisely focusing on the ways of society and the stereotypes of the time
- psychology of advertising
- creating new customers
- new jobs in advertising
- NEW MEDIA MODEL
- viral advertising - advertisements being passed on via e-mail, word of mouth etc much like a virus
- Tever Beattie: ideas - says the biggest idea since the wheel is the Internet because it allows smaller ideas to circulate
- viewer generate content
- diet coke and mentos YouTube video
- old spice viral ads
- oasis NYC promotional YouTube video
- Embrace life always where you seat belt YouTube video
- The Third Screen
- the mobile phone will become the most persuasive method of advertising
- the impact of new media is up for debate - it effects the creativity itself
- Hegarty and Beattie
- Giant Hydra video - mass collaboration, bringing people together to make lots of ideas and nurture them
THINK ABOUT HOW NEW MEDIA CAN AFFECT YOUR DISCIPLINE.
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