http://www.slideshare.net/mcmrbt/advertising-theory-299204
very useful slide presentation highlighting the key points of the relation between advertising and the emotional human response to advertising.
http://www.slideshare.net/mcurphey/advertising-theory
another slide presentation from the same site talking more about the idea of making something look beautiful or adding beauty to a product or business by using methods such as celebrity connection and communication to the advertised subject.
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