Friday 9 December 2011

CTS - TASK3 - Essay Proposal - Rough

This is a rough version of my essay proposal, I plan to review it and research further into a few case studies and read more from the books that I have looked at. I'm unsure of any theorists to look at for the time being, this is something that I will be addressing as soon as possible.


Essay Title:

'How does the consistent changes in society force businesses to rebrand themselves to achieve sustainability within society?'


Aims:-

- to investigate the changes in which a brand and/or business has to consider and undergo in order to keep up with society
- to challenge the idea that a particular brand cannot sustain itself without some form of adaptation to the values and advances in society


Source Material:

Books:-


Roberts L. (2006) 'Good: An introduction to the ethics in graphic design' AVA Publishing SA 2006, Lausanne.


Dowdy C. (2003) 'Beyond Logos: New definitions of corporate identity' Rotovision SA.


Olins W. (2003) 'Wally Olins. On Brand.' Thames & Hudson.


Lury G. (2001) 'Brandwatching: Lifting the lid on branding' Second edition revised and enlarged, Blackhall Publishing.


Olins W. (1989) 'Corporate Identity: making business strategy visible through design.' Thames & Hudson, 1st paperback edition 1994, reprinted 1999.


Ottman J. A. (1998) 'Green Marketing: Opportunity for Innovation' Second edition, Publishers unknown.


Web sources:-



Theorists:-



Possible Case Studies:-

- Nike
- Adidas
- Primark
- Mcdonalds


To do list:

- read the books in my source material and highlight certain parts that may be of some use to me when writing my essay
- gather at least 6 internet sources that are relevant to what I am proposing
- read up on and study at least 4 theorist that I can then use to take different critical approaches to my case study
- research and search a variety of subjects for possible case studies


Sunday 4 December 2011

CTS - Briefing - Essay Proposal

Eassay - most significant element of CTS blog - not the all and end all - biggest task and best chance to gain marks


intellectual and critical standard needs to be raise from last year.


Not a regurgitation of knowledge - analyse - detailed complex arguements.
Compare 4 theorist against each other to make 1 point.


Similar to last year
2000 words (not a lot) 10% leniency (1800-2200 words)
More writers, more analysis


Aim for something, ultra specific - focus - find material to elaborate on
Focus then specify


Your choice of topic to write about - needs to be appropriate


Find a title - take a lecture that you understood (or an aspect) - apply to graphic design.
- take and aspect of your graphic design practice and research into that e'g' info graphics - signage - modernist


e.g. branding - nike sweatshop labour - disguised by the brand.


detailed critical dialogue - not a superficial overview


not conversational - 3rd person, not 1st person - not abotu what you think - make points and defend by backing up with points from theorists and writers.
NO 'I think this...' instead 'This is...' make a statement.


Structure


Intro - statement
Developed main section - needs reference to at least 6 different relevant academic sources
Conclusion - summarise
Bibliography - 12 sources 6 of which have been sighted from - harvard referencing system


Title
Short bullet points on content, plus 6 sources cited from (full harvard referencing system)
Initial bibliography and literature search


Posted to blog by the 19th of December


due in 23/01/2012 Module deadline 26/03/2012


more tasks after the essay - opportunity to revise the essay after tutorials


hand in 1 hard copy 1.5 line spacing for comments and feedback


module outcome is equally weighted.




Find a theory and use it to fight your point and critically evaluate your topic.

Monday 28 November 2011

CTS - Lecture 5 - Gaze in the Media.


John Berger quote - commonly misunderstood - women are not vain - they are trying to be looked at less


Hans Memling - age of witch hunting


Artworks using objects and gestures to allow us as an audience to look at them
The mirror. The arm across the face.



This advert wasn't approved as above because of its extreme content of nudity and objectification of the female. Whereas the version below was passed because of its change in orientation the audience it drawn to her face more so than the rest of her body softening the fact that she is completely naked.



Staring at you - signs of a wealthy woman with the servants/nanny in the background


Modern nude - Berger compares this with Titans nude.
Prostitute - but looks wealthy - symbol of modernist women.



Ingres & Guerrilla Girls - survey of the art world.





Self portrait (top right)
Many perspectives - not realistic





Partially naked lady - people in the background act as if its normal.
Sunglasses reduce challenge of being seen by the 'seen' lessening the audience being watched.





Looking down at herself so we are not being watched, context of the billboard - she's looking down on us, flirting from a high up position.



Perversion leading to the death of a woman



Men are also objectified - can the be objectified whilst women are? - it exists but to what frequency?



D&G advert - youth, strength, power, 5 males returning the gaze - representation of the 20th/21st century cult of strength and healthy male.





The camera chops the body up and presents it to the audience as an object of consumption.



Infantile scopophilia - pleasure in looking - cinema experience - the protagonist is male the female is the adonis - imbalance





Lecturer at Leeds University
Some artists have been read as illustrative of the gaze.







Text and imagery offer and alternative - reference of violence in the text 'hits the side of my face' implying that the gaze causes harm, could be interpreted as the gaze upon a female in this fashion has a harmful and reductive effect on society and the way we look at each other, especially that of the opposite sex.





The woman carrying around the idea of being looked at
Banana - fallik object - uncomfortable to be seen eating in public or so openly.





Women making money with their bodies.



Knox/Sollecito case - witches - hammer of witches - women are demonic if they are accused





Circumstances portrayed the case verdict incorrectly - guilty instead of innocent
They had two stories prepared - by publishing the standby story the Daily Mail exposes itself.











Reality T.V. - we never approach something as a reality.

Big Brother - set up so people sunbath and use the pool - people showing more nudity to keep people interested - diary room shows the contestants crotches on the camera so you have this view of every personal aspect of them. The idea of the diary room gives a one on one idea between the audience and the contestant, however the audience is fully aware of the contestants ignorance to who is looking at them, they feel as though they are being allowed to see every private aspect of the conversation and their physical being.

Simulacrum - endless hall of mirrors