DISSERTATION - Tutorial 2

I managed to create a structure for my dissertation before this tutorial and email it to Richard as requested, however, I didn't get round to actually writing anything or drafting up the first chapter as suggested. This wasn't too much of a problem it turned out as we got to talk about some ideas that I had developed from my research visit to NIKETOWN in London over dissertation week and we also refined the structure of my dissertation.

Here are the notes I took from the tutorial.

• change from 4 chapters to 3 chapters
• consumerism branding
• start chapter 1
• ask support how to structure that chapter
• introduction
• main body
• 4 or more theories of branding in consumer culture
• conclusion
• relates back to title
• Can use a variety of examples (don't go mad)
• famous brands - Pes soap
• brands associating itself with something else
• expand on methodologies

Richards notes and feedback.

• amended dissertation to focus on three chapter structure.
• 1 - brand theory and consumer culture
• 2 - NIKE and cool branding
• 3 - case studies
• Chapter 1 (2000 words) - use a variety of examples
• intro
• main body
• 4 or more theories
• conclusion
• relate back to title
• link to next chapter
• By next tutorial - start chapter one

So basically this was a good tutorial and I don't feel as behind on the work as I did beforehand and I just need to draft my first chapter for the next tutorial and we can go from there.