CTS - Design for Social Change seminar

8000 words.

The dissertation should be broken down into about 4 chapters, an introductory section and a conclusion.

This in mind each chapter should be roughly 1500 words long

The for chapters will also allow you to take 4 different views on your topic.

Methodologies - coherent approach - semiotics, marxist, ecological, communication theory, post colonial, psychoanalytical (different methodologies will give you different answers)

Opportunities for hybrid methodologies.

Primary research - gets you more marks

- interviews - designers, peers, professionals, art objects, logo (anything you analyse)

- empirical study - experiment - study archives (evidence gained through observation)

- own interpretation of a text is primary research

Secondary sources - books about topic - approach - primary research - chapters

Social Change.

design activism/political

BOOK - L.Baldwim 'Visual Communication: From Theory to Practice'

'all design is political'

it always supports one side of society

supporting the dominant side of society

Relations of Production

Dialectical Materialism

Base (producer) superstructure (legitimises)

Base - economical reality, technology, workforce, force of production - balance of power, black and white, gay and straight, slave and master

Design either disrupts this cycle or follows it and in that argument all design is political.

To make a social change design would have to go against one side of this cycle.

IDEOLOGY - political programme - false consciousness - set of views and beliefs

BOOK - N.Klien 'No Logo' - design for social change will break any ideologies and take off any lids of false consciousness

Ocuppy, 99%

Adbusters - culture jamming

Audience - to make an impact you need to focus on the audience (audience theory)

Subculture (oppressed - superstructure) Culture (dominant - base)

Cycle of subculture - mass media

V. Papanek BOOKS - 'Design for the Real World' 'The Green Imperative'

Social Tithe - 10% or your time should be spent working on projects that design for social change.

Feedback on idea for dissertation.

Brand culture.

Subcultural brand culture.

Big brand culture

Naomi Klien

Culture jamming

The society big brand culture creates

How big brands negotiate ethical green washing

How big brands cope with social change

Narrow it down and do a literature search.