CTS - TASK3 - Essay Proposal - Rough

This is a rough version of my essay proposal, I plan to review it and research further into a few case studies and read more from the books that I have looked at. I'm unsure of any theorists to look at for the time being, this is something that I will be addressing as soon as possible.


Essay Title:

'How does the consistent changes in society force businesses to rebrand themselves to achieve sustainability within society?'


Aims:-

- to investigate the changes in which a brand and/or business has to consider and undergo in order to keep up with society
- to challenge the idea that a particular brand cannot sustain itself without some form of adaptation to the values and advances in society


Source Material:

Books:-

Roberts L. (2006) 'Good: An introduction to the ethics in graphic design' AVA Publishing SA 2006, Lausanne.

Dowdy C. (2003) 'Beyond Logos: New definitions of corporate identity' Rotovision SA.

Olins W. (2003) 'Wally Olins. On Brand.' Thames & Hudson.

Lury G. (2001) 'Brandwatching: Lifting the lid on branding' Second edition revised and enlarged, Blackhall Publishing.

Olins W. (1989) 'Corporate Identity: making business strategy visible through design.' Thames & Hudson, 1st paperback edition 1994, reprinted 1999.

Ottman J. A. (1998) 'Green Marketing: Opportunity for Innovation' Second edition, Publishers unknown.

Web sources:-



Theorists:-



Possible Case Studies:-

- Nike
- Adidas
- Primark
- Mcdonalds


To do list:

- read the books in my source material and highlight certain parts that may be of some use to me when writing my essay
- gather at least 6 internet sources that are relevant to what I am proposing
- read up on and study at least 4 theorist that I can then use to take different critical approaches to my case study
- research and search a variety of subjects for possible case studies